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The 18th Shanghai International Film Festival emphasized the emerging power of Internet for China\'s flourishing film industry.
This year\'s festival has launched the Internet Film Carnival, a new program held from June 15 to 17.
Veterans of both Internet and traditional film industry gathered and exchanged their views on investment, marketing and production of Internet films at yesterday\'s summit on Internet and film industry investment.
Promising Internet programs yesterday also pitched for venture capital. Creative film projects will be funded.
Li Xia, a veteran film producer said that it is a trend for Internet to merge with film production and distribution. "Big data analytics from the Internet gives us a good reference for film investment and marketing," said Li. "Based on the demands of Netizens, some film stories can also be developed into by-products like online game."
Li Chuan, an official with China Media Capital said that they will fund film projects with creative contents and experienced production and marketing teams.
More and more popular online novels and games will be put onto the big screen.
Research institute Analysys yesterday released a report on the rapid merging trend of Internet and film.
According to the report, Internet films are becoming a rising and dynamic genre in Chinese cinema.
The major group of film audience in China now is post-90s generation people who have grown up with the strong influences of the Internet.
"Internet will reform Chinese film industry with its big data analytics and new technologies," said Yu Yang, president of Analysys. "In the near future we will see tailor-made films for certain groups of Netizens. These films will have totally different endings to offer diversified and special viewing experiences."
Officials from Putuo District Government, a co-organizer of the Internet film carnival, said that film talents are welcome to gather and start out business here.
Yesterday film buffs were also offered an Internet film gala and exhibition of popular Internet films, such as superhero film A Hero Or Not, animated film Roco Kingdom 4 and romantic film Cafe, Waiting, Love.